More Than a Rakhi: Inside Our Silver Rakhi Collection for 2026

Raksha Bandhan is a festival built on love, tradition and heartfelt emotion. We think those emotions should begin long before the rakhi is tied — they should begin the moment the package arrives. That belief shaped one of our biggest festive projects yet: a completely reimagined rakhi presentation, and a new collection built around it, ready for Raksha Bandhan on Friday, 28 August 2026.

Where the idea began

Every project starts with a conversation, and ours began with one question: how do we make the unboxing as memorable as the rakhi itself? There was no single right answer at the start. Some of the team focused on making the packaging more elegant; others looked for ways to build a stronger festive connection. The final design came out of all of it.

Built by the whole team

Designers, marketers and the operations team worked towards one goal — an experience a customer would actually remember. Some ideas evolved over several rounds; others sparked entirely new ones. What began as a packaging project turned into something much broader, and the result is not one person’s work. It is a reflection of a team that builds together.

Reimagining the rakhi experience

This year we introduced a refreshed silver rakhi collection alongside packaging designed to lift every part of the gifting moment. From how the rakhi is presented to the festive detailing inside the box, each element was considered deliberately. The aim was never simply to deliver jewellery — it was to create a gifting experience worth opening slowly and sharing.

Why packaging matters

Packaging is usually the first physical thing a customer touches. For us it is more than protection: it carries our attention to detail and our idea of what care looks like. A well-presented package says something before a single word of ours does. Often it is the smallest details that leave the biggest impression.

What is actually inside the box

Presentation only means something if the piece inside earns it. Every rakhi in the collection is made in 925 sterling silver, and HighSpark is a BIS-certified jeweller. But purity is only half the question. Hallmarking tells you how much silver is in a piece. It does not tell you what else is in it, or what comes off onto skin.

That is why our silver goes to the Sheffield Assay Office in the United Kingdom. UK and European jewellery rules are among the strictest anywhere in the world: nickel release is capped at 0.5 micrograms per square centimetre per week for anything worn against skin, and at 0.2 for posts that pass through a piercing. It is not a paperwork check — the piece is sealed in synthetic sweat at body temperature for a week and what leaches out is measured. Cadmium must stay below 0.01% by weight and lead below 0.05%.

Indian hallmarking answers the purity question, and answers it well. It was never designed to answer the skin-safety one. We chose to have that answered too, against the hardest standard we could put our own manufacturing through — and that is what stands behind nickel-free, cadmium-free and lead-free. Something meant to be kept and worn long after the day itself should clear it.

Learning from last year

The response to our previous festive collection is what pushed us to think bigger this time. Rather than repeat what worked, we tried to improve every part of it — new rakhi designs, and a rethink of the festive packaging around them. That habit of not settling has become part of how we work.

Looking ahead

As the collection reaches homes across the country, we are glad to be a small part of countless celebrations between brothers and sisters. Behind every packed rakhi is a team that put real care into it. And for brothers looking at the other half of the day, the return gift, our silver gifts for sister are packed in the same festive boxes.

This Raksha Bandhan we are honoured to play a small part in one of India’s most cherished traditions, and we look forward to making every celebration a little more memorable.