How to Choose a Silver Jewellery Brand in India: What to Actually Check

Silver jewellery online in India is a crowded market, and almost every brand says the same things — 925, hypoallergenic, premium quality. The words are free. What separates brands is which of those claims can be checked by someone other than the brand making them. Here are the six things worth checking, in the order they matter.

1. Is it stamped 925, and does the brand say so plainly?

Sterling silver is stamped 925 somewhere discreet — an earring post or back, the inside of a ring band, a clasp. A brand that sells real silver will tell you where the stamp is without being asked. Vagueness here — "silver-toned", "silver finish", "premium alloy" — is usually the answer.

2. Is the seller a registered jeweller?

In India, the Bureau of Indian Standards runs hallmarking for precious metals. A BIS registration ties pieces back to a specific, accountable seller rather than an anonymous storefront. It is independently issued, not self-declared, which is exactly what makes it worth something.

3. Has anyone tested it for what it does to skin?

This is the check almost nobody makes, and it is the one that separates brands most sharply. Purity and skin-safety are different questions. Hallmarking tells you how much silver is in a piece. It does not tell you what else is in the alloy or what transfers onto your skin while you wear it.

The strict answer to the second question comes from UK and European rules, which cap nickel by release rate rather than content — measured by sealing the piece in synthetic sweat at body temperature for a week and testing what comes out. Our silver is tested against that standard by the Sheffield Assay Office (UK). When a brand says "hypoallergenic", the useful follow-up is not whether they mean it, but who tested it and against which limit.

4. Does it solve sizing, or push the problem to you?

Sizing is where most online jewellery purchases go wrong, and it is worst when buying a gift. Rings are the usual failure. Ask whether a brand designs around this — every HighSpark ring is adjustable and free-size — or whether it expects you to know a measurement you have never taken.

5. Is there anything in the box you can hold up later?

A certificate of authenticity is not decorative. It is the document that makes a claim about your specific piece rather than about the brand in general, and it is what you would point at if a piece were ever questioned.

6. Who made it, and can they be reached?

Jewellery needs aftercare — a loosened back, a piece that needs cleaning, a size question. A brand that manufactures in-house can answer for its own work; a brand reselling anonymous stock generally cannot. We design and handcraft in-house in Pune, which is also why we can say what is in the metal.

Applying it

None of these six requires expertise. They are all things you can establish from a product page, an about page and one message to support before you spend anything. Run them on us as readily as on anyone else — the whole point is that the answers are checkable.

If you want to see how it looks applied, start with the pieces people buy most: our silver stud earrings, silver rings and silver pendants, all made to the same 925 standard.